The launch campaign established Radisson's arrival through a citywide communication programme that built anticipation and introduced the brand with confidence. Contemporary hospitality aesthetics were combined with subtle references to Lucknow's cultural heritage, creating a distinctive identity from the very beginning.
Beyond the launch, the visual language extended throughout the guest experience. A curated collection of nearly 25 illustrated artworks interpreted the history, architecture, and traditions of Lucknow, including chikankari, kite flying, Dilkusha Kothi, kabootarbaazi, attar, and other cultural narratives. These works introduced a distinct regional character throughout the hotel while complementing its contemporary hospitality setting.
