Tenderils, the herbal baby care range by Kräuter, was developed around the idea of gentle care through nature. Studio Clarion created the campaign communication and packaging visuals, building a soft and approachable brand language that combined botanical ingredients with the warmth of everyday mother and child moments.
"Nurture Through Nature"
The communication translated the brand's herbal philosophy into a calm and reassuring visual language. Botanical illustrations, natural textures, and soft colour palettes balanced product credibility with warmth, creating a distinctive identity across the baby care range.
Developed campaign communication for the Tenderils herbal baby care range
Designed packaging visuals and print advertising across multiple product categories
Created a botanical visual language inspired by natural ingredients and mother-child imagery
Extended the identity across product communication, retail, and promotional material
The visual language carried consistently across packaging, advertising, and retail communication, creating a unified identity that felt gentle, contemporary, and rooted in nature.
