Client

Iris Crown School

Overview

The identity for Iris Crown School draws from the Iris flower, which inspired both the name and the foundation of the logo. Representing wisdom, faith, courage, and admiration, the flower is paired with a crown symbolising achievement and aspiration. Circular forms reference continuity and learning, while a classical typographic structure and a palette of royal blue and gold establish a clear and enduring academic identity.

"Sapere Aude." (Dare to Know)

Sapere Aude became the guiding philosophy of the institution, reflecting an approach to education centred on curiosity, exploration, and all-round development. The idea informed the identity and its application across communication, campus environments, and student experiences.

Over a collaboration spanning more than a decade, the identity was implemented across a wide range of student and public-facing mediums. From prospectuses, admission materials, and transport branding to campus graphics, event communication, publications, and digital platforms, the visual language was carried consistently throughout the institution. The identity further extended into the built environment through illuminated signage, dimensional lettering, and architectural elements.

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