Studio Clarion developed the identity and communication system for Awadhe Warriors, translating the speed, precision, and intensity of professional badminton into a bold visual language. Inspired by the form of a shuttlecock, the emblem became a symbol of momentum, agility, and competitive spirit, establishing a distinctive presence for the franchise both on and off the court.
Built to Compete
The identity was designed to reflect the energy of the game through confident typography, high-contrast compositions, and expressive athlete imagery. Every visual captured movement, focus, and determination, creating a recognisable system that celebrated both individual players and the team as a whole.
Developed the team identity and visual communication system
Art directed athlete shoots and campaign imagery
Designed promotional campaigns, league communication, and branded collateral
Extended the identity across venue branding, match-day graphics, merchandise, and public-facing media
The visual language was carried across campaigns, environmental branding, promotional material, and league experiences, creating a cohesive presence built for visibility at every scale.
